Wednesday, May 13, 2009

HEIGHT OF INNOVATION TO DEFEAT BUSINESS CONTROLS IN SCRATCH CARD PROMOTIONS

1. Did any business leader ever thought that scratch cards can be provided to desired customers, free of cost and that too by following all business processes? Here is how it can be done -

2. To fulfil the above requirement, the cashier shall proceed as under :-

He shall scan certain SKUs and generate the bill of the required amount which shall entitle the customer to get one scratch card. Once that is done, promotional scratch card is duly handed over to the customer (friend).

Customer scratches the card. Let’s presume customer gets the Rs 100/- as prize.
Next bill shall be generated in which all the previously billed SKUs shall be ‘refunded’ and customer shall shop for the amount which his scratch cards entitles him to.

3. In the instant case, the customer gets to buy SKUs worth Rs 100/- free of cost or I would say that he purchased SKUs at the cost of the store.
IS THERE ANY READER WHO COULD THINK OF THIS WAY OF BEATING THE SYSTEM ?

4. Not only this, smart cashiers would also know the denomination of scratch cards by merely looking at bar codes of scratch cards. Generally bar coding follow a set pattern and smart cashiers know the sequence of bar codes which indicates to them the denomination of scratch cards even without scratching the cards.

2 comments:

  1. there surely should be a track of the number of scratch cards issued,the bill no. and the amount.and no. of items purchased. now if its only one item there is no issue, but if items are more and bill value turns ut to be of exact value for awiling the scratch card, you can check for it,and at the same time check the immediate next transaction bill. if refunds are made for the same items there lies the problem. what say?? every day there should be a mechanism of tracking and checking the no. of cratch cards issued. this will avoid or reduce cashiers getting into such practise.

    ReplyDelete
  2. Hi Raj,

    A very good post! We at Onion Insights (onioninsights.blogspot.com) are always happy to come across bloggers like you. We are also glad to inform you that your writing skills can now be put to good use and you can make some extra money too. Sign up as a freelance Mystery Shopper - go to www.sassieshop.com/2eyp and select New Shopper Signup with Onion Insights - A Boutique Mystery Customer Experience Management firm and get paid for telling us your shopping or dining experience. You read correctly - you get paid for shopping!

    For more details log on to www. onioninsights.blogspot.com, read our blog and give us a call on +919769781001 or shoot us an email at support @onioninsights.com. An OI Team Member will get in touch with you as soon as possible! There are many Mystery Shopping assignments available in your city. So what are you waiting for?

    Regards,

    The Onion Insights Team

    ReplyDelete